Brand & Style Guide
The Differential Approach
Your guide for the AGI Age
In calculus, the differential is infinitesimal change—the moment where one state becomes another. That’s our specialty: finding the critical points where AI delivers real outcomes. This guide defines how Differential AI Lab looks, reads, and behaves across every surface.
What we do
Four pillars
- 01 Organizational AI Transformation
- 02 AI Native Software Development
- 03 AI Compliance
- 04 Agentic Boundary Enforcement
The system
Explore the guide
Everything here is the source of truth — the terrain map for the brand. Amber is the single pop accent; navy and slate do the quiet work.
Logo
The tilted ∂ mark, lockups, clear space, and every approved variant.
02 · PaletteColor
Navy, paper, slate, and amber — plus the topographic elevation ramp.
03 · TypeTypography
Space Grotesk for display, Inter for body, JetBrains Mono for code and eyebrows.
04 · StructureLayout
Marketing surfaces, the internal-app system, spacing, radii, and components.
05 · LanguageVoice
How DiffLab sounds: premium, precise, calm — the differential metaphor in words.
06 · AssetsDownloads
SVG and PNG logo packs, favicons, tokens, and templates — ready to ship.